About Us

Hello, I'm Annie!
The founder of Good Society. I became a first-time mom at 31, and before I could catch my breath, I had two kids in two years. Motherhood quickly taught me how much the little things matter- especially being in the thick of a booming new business —the carrier you wear every day, the blanket you reach for, the bags you toss everything into.
I wanted items that were practical but also beautiful, pieces that felt like “me” and didn’t make me choose between style, functionality, and affordability. When I couldn’t find what I was looking for, I decided to have them made. That’s how Good Society began—a place where motherhood and everyday life meet style, comfort, and a little bit of magic!
Thank you for being here!